When this luxury interior design brand approached us at DTC SEO Agency in mid-July, they were in a position we see surprisingly often with established e-commerce brands: despite doing $10M+ in annual revenue and having exceptional products, they had only a handful of backlinks and virtually no established presence in Google's search results. In an industry where your media features are everything, they needed to quickly build the kind of credibility that matched their market position and turned browsers into buyers.
This gap between market position and digital authority is more common than you might think among $10M-30M+ brands, often creating an invisible ceiling on growth while leaving them vulnerable to more digitally-savvy competitors.
At DTC SEO Agency, we recognized that traditional link building strategies alone wouldn't suffice for a luxury brand. Instead, we developed a comprehensive Digital PR strategy focused on securing features in the most prestigious home and interior design publications that would:
1. Rapidly build domain authority
2. Create immediate social proof through association with trusted names
3. Position the brand alongside other luxury market leaders
4. Generate qualified referral traffic from affluent audiences
5. Provide trust badges to increase their Shopify store's conversion rate
6. Create assets that could be leveraged across all marketing channels, from B2B presentations to trade shows
In just 3 months (mid-July to October), we secured:
Our aggressive Digital PR campaign landed features in virtually every major home and lifestyle publication:
Premium Home & Design Publications:
Major Real Estate & News Outlets:
One of the most immediate benefits our client saw was the ability to leverage these prestigious media placements across their entire business. Beyond their Shopify store, these features provided:
- Powerful presentation materials for B2B sales
- Trade show credibility markers
- Sales team collateral
- Investor relations materials
- Enterprise-grade social proof for larger commercial clients
By prominently displaying logos from Martha Stewart, The Spruce, and other premium publications, they created instant credibility with both B2C and B2B customers - a strategy that continues to pay dividends long after the initial placements.
For high-end interior design and luxury e-commerce brands doing $10M-30M+, authority isn't just about having backlinks—it's about having the right backlinks from the right publications that match your market position. Each placement we secured serves multiple purposes:
1. Immediate Trust Signals: Features in publications like Martha Stewart and The Spruce instantly signal to both search engines and potential customers that this is a credible luxury brand
2. Affluent Audience Exposure: Each publication reaches design-conscious readers with high purchasing power
3. Competitive Positioning: Being featured alongside other luxury brands helps position our client in the right market segment
4. Multi-Channel Impact: Each placement becomes a valuable asset across all marketing channels
Our success with this interior design brand demonstrates why Digital PR should be a cornerstone of any luxury brand's growth strategy:
- Rapid Authority Building: Achieve in months what traditionally takes years
- Natural Link Profile: Media placements create a natural, diverse link profile that search engines trust
- Enterprise Brand Building: Features in prestigious publications build lasting brand recognition
- Compound Returns: Unlike paid advertising, these placements continue to provide value over time
- Multi-Channel Value: Use media features across all aspects of your business, from e-commerce to B2B sales
If you're running a premium e-commerce brand doing $10M-30M+ in revenue and want to establish the kind of authority that drives organic growth and increases conversion rates, our Digital PR services can help. We've proven our ability to secure meaningful placements that build both search visibility and brand credibility - and we can do it quickly.
Contact us today to discuss how we can help your luxury brand achieve similar results through strategic Digital PR.