SEO, otherwise known as search engine optimization, isn't just for eCommerce stores and products. Designed to place you higher up on search engine results pages (SERPs), SEO will make you an authority in your niche and bring in the organic traffic you need to improve your construction company's online presence and grow your business.
A good SEO strategy can do wonders for construction companies looking to find new customers and secure high-value projects from those who need their services. An effective SEO strategy can:
However, SEO has so many moving parts. Just like how big construction projects need a solid foundation and thorough, precise planning, so does an effective SEO strategy. From mastering technical SEO to creating a strong content creation plan, when all these moving parts come together, they create a solid marketing structure that will help construction companies build long-term success.
But how do we know this? Here at DTC SEO Agency, we are SEO specialists with 18 years of experience. We have driven over $74M in revenue for our clients with an investment of $5K to $10K per month. We have the experience to help you dominate the search results within your niche and get ahead of the competition.
Start building bridges and unlock your company's SEO potential - book your consultation today.
You may be familiar with ROAS (return on ad spend). ROSI is similar - only it gives you a way to quantify the value of your SEO campaigns. Once you know your ROSI, you can make knowledgeable decisions about your digital marketing strategy.
Use our SEO ROI calculator to calculate your ROSI.
Like we said, SEO is a complex process. But when it's done well, a good strategy can magnify your long-term growth. You don't have to over-rely on paid ads, online marketplaces, or word of mouth - an effective SEO performance will bring your customers directly to you.
We've put together a full step-by-step guide to help you achieve SEO success. Incorporate each of these steps into your construction SEO strategy and watch as you climb up in the rankings, improve your online visibility, and drive organic traffic directly to your website.
Any construction company knows the importance of a good, solid foundation. If the building doesn't have support, this will lead to a whole range of other problems. It might even crumble entirely. Think of technical SEO like that - a house that needs a good foundation. But rather than concrete, you need a solid website that's free of errors and runs smoothly.
Here's the thing: many online businesses actually don't see technical SEO as a priority when they're coming up with a strategy. If the website looks good and they're creating content, then they think everything will work out fine. But if a house looks pretty, but the electrics and plumbing aren't working, then you know the house is pretty much unliveable.
Many companies believe that Shopify is the one that handles all the technical aspects of SEO, but that isn't actually true. Themes often miss common SEO elements that can help Google explain what your website is about and improve your search engine rankings. Furthermore, as your website develops and you continue to install apps and third-party integrations and hire developers, more and more errors can end up slipping under the radar.
Your strategy will fall through completely if you miss this step. You'll be left to scratch your head amongst the ruins and wonder what went wrong. However, a full audit will help you identify errors so you can fix them.
Here are some things you may need to review:
Keep in mind that this is a small fraction of what might be harming your site and slowing down your website traffic. There are so many more issues that could be causing problems with your website.
Websites such as Sitebulb can help you complete a full technical audit. This type of software will do a full crawl of your site and identify issues such as broken links, orphan pages, duplicate content schema errors, missing meta descriptions and alt tags, and so much more.
We've seen technical audits bring up hundreds of issues before. If that's the case, try not to get overwhelmed – you're not going to fix everything overnight! Start by fixing the biggest problems first, as these will have the biggest impact on your SEO. From there, you can move on to smaller issues.
Sound overly complex? That's because it is. But here at DTC SEO Agency, we can conduct a full-scale technical audit on your website. Then, we’ll fix all the errors that come up, priming your website for SEO success.
Book your consultation with us today and see how we can help.
Once you've mastered the technical side of things for your website, it's time to put the rest of your SEO plan in place.
Succeeding in SEO is only possible if you have a well thought-out keyword strategy designed for construction companies. Keyword research is so important for a number of reasons, but mainly because it:
With a solid keyword research plan, you can create targeted content that provides value to your client and directly addresses their problem. When your content is optimized for the right keyword, you'll find it much easier to rank, which will lead to organic traffic.
Go for the highest keyword and bring in the most traffic, right?
Wrong.
Although you may be tempted to go for those big, high-volume keywords (otherwise known as short-tail keywords), this can actually be detrimental to your SEO strategy. The higher a keyword's volume, the more competitive it is, which means you won't rank for it - especially not straight away.
Instead of going for the big ones, choose long-tail keywords. These are usually about 4 - 5 words and are much more specific. And since they're less competitive, they're easier to rank for. Once you're ranking for these types of target keywords, you can move on to options with a harder difficulty.
Searching for the right keywords may seem like a daunting task, but it's made much easier with the right keyword research tool. Some keyword tools offer free trials or basic plans for free. However, these often come with limitations. Paying for a plan that offers a deeper dive into keywords will help you devise the perfect keyword strategy for your business.
Consider using software such as:
Content marketing can do wonders for construction companies. As an important part of on-page SEO, the right content can:
In fact, Google is actively looking for your knowledge on a topic. The more knowledgeable you can prove you are, the more likely it is to rank higher in the search results, bringing all that important website traffic directly to you. Google actually rewards websites that are constantly updating or posting new content.
Whether you work in the commercial construction niche or specialize in home projects, setting up a blog is one of the best and easiest ways to ensure you're regularly posting content that's relevant to your niche, which will automatically put you in Google's good books. You can use long-tail target keywords with a good search volume to help you create your content. For example, "conservatory extension prices" can quickly turn into an in-depth guide on pricing for this particular service. Blogs are also a fantastic way to share news and developments from your construction company website.
Not only will this make Google happy and help you rank higher in the search engine results - it will also show your readers you know exactly what you're talking about.
You can also use your content to link directly to your service pages, which will:
A hundred blog articles won't rank well if they feature low-quality content. All content posted to your website should be engaging, valuable, and SEO optimized. Posting consistent, high-quality content will help you build an engaged audience of readers who trust your opinion. Creating shareable content and embedding it into your blog post, from videos to infographics, will encourage your readers to post your content on social media.
If you're a construction company, optimizing your service pages will help you rank higher in the search engine results and bring your ideal clients who are looking for your services directly to you. Service pages drive growth – they're a great way to showcase why you're the best business for the job.
Here's how to optimize your service pages:
Just like with blog posts, your service pages need to be of high quality. The more well-written, valuable content you have on your service pages, the easier it will be for Google to understand what your company is about and what service you're offering. This will help you outrank your competitors and bring in a strong client base.
Link building is a huge, important part of SEO. The idea is simple: you get other, high-authority websites to link back to yours. This tells Google your website is trustworthy, which has a snowball effect. When Google thinks your website is trustworthy, it'll rank you higher, which will increase your online visibility and bring more clients to your website.
Think of backlinks as green flags. The more green flags you have, the easier it will be for Google to trust you.
Here are the different types of backlinks you could consider when it comes to construction SEO:
Not all links are created equal, and not all will be a fit for your website. A few high-quality links that are from trusted sources will serve your SEO strategy much better than a hundred low-quality links. Here are some things to keep in mind:
Local SEO is similar to traditional SEO because it helps your business become more visible on search engines. However, it's slightly different because it helps businesses become visible in local search results.
How does this help construction companies?
The answer is simple; in general, construction companies tend to offer services to a local audience. Mastering local SEO means that if your ideal customer searches for “bathroom remodeling near me,“ “best bathroom remodeling services near me,” or “bathroom remodeling Boston,” it's your services that will come up and rank at the top of the search engine pages.
Without a doubt! Local SEO puts your local businesses directly in front of your target audience — driving traffic based on need and location.
Local SEO is more targeted, which means most searches have high purchase intent. This means even more conversions. And since local SEO is so specific, this also means there is less competition. If you're one of the few construction companies offering a specific service in your area, it's good news all around.
Here's how to optimize your business for local SEO and get those all-important conversions.
A strong, optimized business profile is essential for anyone trying to master local SEO. When you optimize it properly, it'll appear in the Google Search Results. A Google Business Profile is actually free and super easy to set up.
Make sure to include information such as your opening hours, information on the business, photos of your business, and your contact information so potential customers can find you easily. Don't forget to update your profile during the holidays or other times when you might not be open as usual.
Reviews are a hugely important cog in your construction SEO strategy. They:
However, it's not just that. Reviews give you direct contact with clients, allowing you to answer any questions, reply to feedback, and iron out any issues. If you have any negative reviews that may impact your ratings, make sure to address them quickly and offer solutions.
If you know you need SEO for your construction company but you're not sure where to start, you might be in need of professional SEO services. Even with our step-by-step plan outlined above, SEO can feel complicated.
We are a digital marketing company that specializes in SEO for construction companies. Our goal is to execute a thorough SEO plan, through both on and off-page SEO, that will improve your search engine rankings, bring in the organic traffic you need, and help you grow organically over time.
Thanks to Google's search algorithms, SEO is constantly changing. That's why we work iteratively in sprints. This allows us to adjust our construction SEO strategy to help you get the highest return on your SEO investment. (ROSI).
Work with our SEO company, and we'll do all the steps we outlined above and more, creating an SEO plan that's tailored especially for your construction business.
Ready to make your construction company visible? Book your 1-on-1 consultation today!