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The Ultimate Guide to SEO For Construction Companies

SEO, otherwise known as search engine optimization, isn't just for eCommerce stores and products. Designed to place you higher up on search engine results pages (SERPs), SEO will make you an authority in your niche and bring in the organic traffic you need to improve your construction company's online presence and grow your business.

Why Construction Companies Need SEO

A good SEO strategy can do wonders for construction companies looking to find new customers and secure high-value projects from those who need their services. An effective SEO strategy can:

  • Help construction companies establish a strong digital presence.
  • Place them as an authority in their niche.
  • Send organic traffic to their website.
  • Help them secure high-value projects.

However, SEO has so many moving parts. Just like how big construction projects need a solid foundation and thorough, precise planning, so does an effective SEO strategy. From mastering technical SEO to creating a strong content creation plan, when all these moving parts come together, they create a solid marketing structure that will help construction companies build long-term success.

But how do we know this? Here at DTC SEO Agency, we are SEO specialists with 18 years of experience. We have driven over $74M in revenue for our clients with an investment of $5K to $10K per month. We have the experience to help you dominate the search results within your niche and get ahead of the competition.

Start building bridges and unlock your company's SEO potential - book your consultation today.

Understanding ROSI

You may be familiar with ROAS (return on ad spend). ROSI is similar - only it gives you a way to quantify the value of your SEO campaigns. Once you know your ROSI, you can make knowledgeable decisions about your digital marketing strategy.

Use our SEO ROI calculator to calculate your ROSI.

Our Step-By-Step Guide to SEO For Construction Companies

Like we said, SEO is a complex process. But when it's done well, a good strategy can magnify your long-term growth. You don't have to over-rely on paid ads, online marketplaces, or word of mouth - an effective SEO performance will bring your customers directly to you.

We've put together a full step-by-step guide to help you achieve SEO success. Incorporate each of these steps into your construction SEO strategy and watch as you climb up in the rankings, improve your online visibility, and drive organic traffic directly to your website.

Step One - Technical SEO

Any construction company knows the importance of a good, solid foundation. If the building doesn't have support, this will lead to a whole range of other problems. It might even crumble entirely. Think of technical SEO like that - a house that needs a good foundation. But rather than concrete, you need a solid website that's free of errors and runs smoothly.

Here's the thing: many online businesses actually don't see technical SEO as a priority when they're coming up with a strategy. If the website looks good and they're creating content, then they think everything will work out fine. But if a house looks pretty, but the electrics and plumbing aren't working, then you know the house is pretty much unliveable.

Many companies believe that Shopify is the one that handles all the technical aspects of SEO, but that isn't actually true. Themes often miss common SEO elements that can help Google explain what your website is about and improve your search engine rankings. Furthermore, as your website develops and you continue to install apps and third-party integrations and hire developers, more and more errors can end up slipping under the radar.

Your strategy will fall through completely if you miss this step. You'll be left to scratch your head amongst the ruins and wonder what went wrong. However, a full audit will help you identify errors so you can fix them.

Ahrefs' dashboard visualizing errors for a website that's been crawled.

Common Technical SEO Errors

Here are some things you may need to review:

  1. URLS - SEO-friendly URLS are essential. URLs that are too long will mean Google might find it difficult to work out what your page is about. Your website might even start ranking for the wrong page, bringing in the wrong audience.
  2. Site Speed - Slow-loading websites will give searchers a bad user experience, which means they're more likely to exit the page. The fewer people that stay on your website, the lower your rankings. Things like large images can easily slow down your website.
  3. Internal Links - Broken internal links can be a huge problem for your website. When Google finds a link, it hits a dead end. Not to mention, this is terrible for user experience. Internal links power up specific web pages, which can do wonders for rankings.
  4. Title Tags - Sometimes known as meta titles, these are essential for helping Google to understand what your web page is about.
  5. Meta Descriptions - These help you rank and persuade your target audience to click through to your page rather than your competitors’.
  6. Content - Search engines like Google understand your website through the text on your web pages. When you find out which pages are ranking and which aren't, you can pick up on places for improvement. Avoid duplicate content and ensure any content on the page is valuable.

Keep in mind that this is a small fraction of what might be harming your site and slowing down your website traffic. There are so many more issues that could be causing problems with your website.

How Do I Carry Out a Technical Audit?

Websites such as Sitebulb can help you complete a full technical audit. This type of software will do a full crawl of your site and identify issues such as broken links, orphan pages, duplicate content schema errors, missing meta descriptions and alt tags, and so much more.

We've seen technical audits bring up hundreds of issues before. If that's the case, try not to get overwhelmed – you're not going to fix everything overnight! Start by fixing the biggest problems first, as these will have the biggest impact on your SEO. From there, you can move on to smaller issues.

Sound overly complex? That's because it is. But here at DTC SEO Agency, we can conduct a full-scale technical audit on your website. Then, we’ll fix all the errors that come up, priming your website for SEO success. 

Book your consultation with us today and see how we can help.

Keyword research inside of Ahrefs.

Step Two - Keyword Research

Once you've mastered the technical side of things for your website, it's time to put the rest of your SEO plan in place.

Succeeding in SEO is only possible if you have a well thought-out keyword strategy designed for construction companies. Keyword research is so important for a number of reasons, but mainly because it:

  1. Shows you what construction services your clients are searching for - This informs your entire plan. This can actually help you come up with services in the long term, helping you prioritize services that are popular within the construction industry.
  2. Shows you where your clients are in their journey - For example, are they in the early days of considering a new kitchen, or are they looking up kitchen remodeling prices? This will help you create targeted service pages and blog posts later down the line.
  3. Offer additional information - This includes search volume and competitiveness, which will let you know which relevant keywords will be easier to rank for.

With a solid keyword research plan, you can create targeted content that provides value to your client and directly addresses their problem. When your content is optimized for the right keyword, you'll find it much easier to rank, which will lead to organic traffic.

How to Find Relevant Keywords For Construction Companies

Go for the highest keyword and bring in the most traffic, right? 

Wrong. 

Although you may be tempted to go for those big, high-volume keywords (otherwise known as short-tail keywords), this can actually be detrimental to your SEO strategy. The higher a keyword's volume, the more competitive it is, which means you won't rank for it - especially not straight away.

Instead of going for the big ones, choose long-tail keywords. These are usually about 4 - 5 words and are much more specific. And since they're less competitive, they're easier to rank for. Once you're ranking for these types of target keywords, you can move on to options with a harder difficulty.

Finding the Best Keyword Research Tools

Searching for the right keywords may seem like a daunting task, but it's made much easier with the right keyword research tool. Some keyword tools offer free trials or basic plans for free. However, these often come with limitations. Paying for a plan that offers a deeper dive into keywords will help you devise the perfect keyword strategy for your business.

Consider using software such as:

  • Ahrefs
  • SEMrush
  • Keyword Finder
  • Google Keyword Planner
A search for 'best home renovation ideas for 2025' showing top blog articles.

Step Three - Content Creation

Content marketing can do wonders for construction companies. As an important part of on-page SEO, the right content can:

  1. Help you give updates on your construction business and construction services.
  2. Share your expert knowledge on a topic.
  3. Cement you as an authority within your niche.

In fact, Google is actively looking for your knowledge on a topic. The more knowledgeable you can prove you are, the more likely it is to rank higher in the search results, bringing all that important website traffic directly to you. Google actually rewards websites that are constantly updating or posting new content.

Setting Up a Blog for Construction Companies

Whether you work in the commercial construction niche or specialize in home projects, setting up a blog is one of the best and easiest ways to ensure you're regularly posting content that's relevant to your niche, which will automatically put you in Google's good books. You can use long-tail target keywords with a good search volume to help you create your content. For example, "conservatory extension prices" can quickly turn into an in-depth guide on pricing for this particular service. Blogs are also a fantastic way to share news and developments from your construction company website.

Not only will this make Google happy and help you rank higher in the search engine results - it will also show your readers you know exactly what you're talking about.

You can also use your content to link directly to your service pages, which will:

  1. Help power up those pages.
  2. Send your audience directly to your services.

Don't Forget - Content Should Be Valuable

A hundred blog articles won't rank well if they feature low-quality content. All content posted to your website should be engaging, valuable, and SEO optimized. Posting consistent, high-quality content will help you build an engaged audience of readers who trust your opinion. Creating shareable content and embedding it into your blog post, from videos to infographics, will encourage your readers to post your content on social media.

Best practices when creating content.

Our Best Practices For Creating High-Quality Content

  1. Solve Your Audience's Problems - It's important to always answer any questions that potential clients might have and offer them solutions. For example, you might give tips for a DIY construction company and then offer a solution by linking to your services.
  2. Prioritize Quality Over Quantity - It's important that your content provides value for the reader, whether you're giving them information or a guide. You need to show the reader and Google that you deserve to be an authority in your niche - you know what you're talking about.
  3. Include a Good Structure - A good heading structure will improve user experience, making your content much easier for the reader to digest. However, using the correct heading structure will also earn you SEO brownie points. The title of the page should always be a H1, and then you can section the rest into H2s, H3s, and H4s.
  4. Get Visual - Add images, videos, infographics, and charts to break up your content, improve user experience, and optimize for SEO.
  5. Internal Linking - This is essential for powering up your pages. Link to other blog posts and service pages directly within the content.
  6. Don't Go Crazy With Keywords - Also known as "keyword stuffing," this is the practice of putting as many keywords in the content as possible. This can actually over-optimize your page and make it harder to rank. Use relevant construction keywords naturally and where it makes sense to do so.
  7. Keep the Content Error-Free - Readers won't trust blog posts and guides that are littered with mistakes. Triple check to avoid typos, spelling and grammar mistakes, and punctuation errors.
  8. Add in CTAs - Calls to Action are a fantastic way to promote your services and link to those pages. Include sections about your service with a link wherever it fits.

Service Pages

If you're a construction company, optimizing your service pages will help you rank higher in the search engine results and bring your ideal clients who are looking for your services directly to you. Service pages drive growth – they're a great way to showcase why you're the best business for the job.

Here's how to optimize your service pages:

  1. Optimize Your URL - Your URL should be short, include the main keyword, and be formatted like this: best-construction-companies
  2. Implement a Heading 1 - Your Heading 1 should always include the main keyword you're trying to rank for.
  3. Implement Internal Linking - Link to other relevant service pages. This will power up those pages, helping them rank higher.

Just like with blog posts, your service pages need to be of high quality. The more well-written, valuable content you have on your service pages, the easier it will be for Google to understand what your company is about and what service you're offering. This will help you outrank your competitors and bring in a strong client base.

Link Building and Digital PR

Link building is a huge, important part of SEO. The idea is simple: you get other, high-authority websites to link back to yours. This tells Google your website is trustworthy, which has a snowball effect. When Google thinks your website is trustworthy, it'll rank you higher, which will increase your online visibility and bring more clients to your website.

Think of backlinks as green flags. The more green flags you have, the easier it will be for Google to trust you.

Back Link Types

Here are the different types of backlinks you could consider when it comes to construction SEO:

  • Foundational Links: Basic links such as social media profiles as well as industry-specific dictionaries and business listings. Easy to obtain.
  • Callout Services: Where you share valuable, industry-specific knowledge for a backlink.
  • Linkable Assets: Where other websites link to your content because it is highly valuable and shareable.
  • Guest Posts: Where you write an article for other websites. The articles include a link to your website or service page.
  • Digital PR: High-quality backlinks from trusted, high-authority, and well-known publications and media outlets.

What to Be Aware of When Sourcing Backlinks

Not all links are created equal, and not all will be a fit for your website. A few high-quality links that are from trusted sources will serve your SEO strategy much better than a hundred low-quality links. Here are some things to keep in mind:

  • Link Quality: Consider the Domain Rating (DR) or Domain Authority (DA) of a website, as this will help you understand whether the backlink is low quality or high quality. You need a high DR or DA.
  • Website Relevance: If you're writing guest posts or news stories for digital PR, the websites you pitch to should be relevant to your services. There's no point in construction companies pitching to websites in the food or fitness niche.
  • Spammy Links: These links can actually harm your website rather than help it. They often come from websites without organic traffic. You'll find these types of links on Fiverr or in unsolicited emails. If you're wary, don't go with it.
Searching for construction company near me in Houston, TX.

Local SEO

Local SEO is similar to traditional SEO because it helps your business become more visible on search engines. However, it's slightly different because it helps businesses become visible in local search results.

How does this help construction companies?

The answer is simple; in general, construction companies tend to offer services to a local audience. Mastering local SEO means that if your ideal customer searches for “bathroom remodeling near me,“ “best bathroom remodeling services near me,” or “bathroom remodeling Boston,” it's your services that will come up and rank at the top of the search engine pages. 

Does My Business Need Local SEO?

Without a doubt! Local SEO puts your local businesses directly in front of your target audience — driving traffic based on need and location. 

Local SEO is more targeted, which means most searches have high purchase intent. This means even more conversions. And since local SEO is so specific, this also means there is less competition. If you're one of the few construction companies offering a specific service in your area, it's good news all around.

Here's how to optimize your business for local SEO and get those all-important conversions.

Setting Up Your Google Business Profile

A strong, optimized business profile is essential for anyone trying to master local SEO. When you optimize it properly, it'll appear in the Google Search Results. A Google Business Profile is actually free and super easy to set up. 

  1. Setting up a Google Business Profile means you can now be found on Google Maps.
  2. You can set up videos, images, and a description that includes important information, which will allow you to connect with your audience.

Make sure to include information such as your opening hours, information on the business, photos of your business, and your contact information so potential customers can find you easily. Don't forget to update your profile during the holidays or other times when you might not be open as usual.

Customer Reviews Are Your Friend

Reviews are a hugely important cog in your construction SEO strategy. They:

  1. Keep your business profile active.
  2. Tell Google that you're trustworthy, which improves search rankings.

However, it's not just that. Reviews give you direct contact with clients, allowing you to answer any questions, reply to feedback, and iron out any issues. If you have any negative reviews that may impact your ratings, make sure to address them quickly and offer solutions.

Looking for the Best Construction SEO Services?

If you know you need SEO for your construction company but you're not sure where to start, you might be in need of professional SEO services. Even with our step-by-step plan outlined above, SEO can feel complicated. 

We are a digital marketing company that specializes in SEO for construction companies. Our goal is to execute a thorough SEO plan, through both on and off-page SEO, that will improve your search engine rankings, bring in the organic traffic you need, and help you grow organically over time.

How Are We Different?

Thanks to Google's search algorithms, SEO is constantly changing. That's why we work iteratively in sprints. This allows us to adjust our construction SEO strategy to help you get the highest return on your SEO investment. (ROSI).

Work with our SEO company, and we'll do all the steps we outlined above and more, creating an SEO plan that's tailored especially for your construction business.

Ready to make your construction company visible? Book your 1-on-1 consultation today!

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