As a plastic surgeon, do you really need an SEO strategy to make your business thrive?
The truth: yes.
SEO is instrumental when it comes to the success of your plastic surgery business. Just like surgery, this type of online marketing is a delicate process with many moving parts. But with the right tools, skills, and effort, you can achieve your dream results, skyrocketing your growth.
We can help you get there. With 18 years of SEO experience, we have generated over $74M through organic search with an investment of $5k-$10k monthly (varies by location count).
See your practice's SEO potential - Book your private consultation.
SEO, or Search Engine Optimization, is a set of practices that help search engines connect content with users by giving them valuable and relevant results based on their search queries. Put simply: people are searching for something, and SEO helps them find it.
To master SEO and attract your ideal clients, the goal is to rank highly on search engine results pages (SERPs). A good SEO strategy can do just that, as well as helping you:
Picture this. Your perfect client is in desperate need of your services. You provide all the packages and procedures they need, and you know you can do it better than anyone else. But when your client searches for the best plastic surgery services, you don't come up. You're not on the first page of the results. You're not even on the second or third. Your client chooses to go with one of your competitors instead.
It's not because you don't provide the services they need. It's because you're not visible. They don't even know who you are.
Incorporating SEO into your marketing strategy will ensure you start to rank on the first page of the search results, which will bring more organic traffic to your website. More specifically - clients in need of a plastic surgeon.
A fantastic SEO strategy will place your plastic surgery company as a trusted authority in your niche and ensure you stand out from your competitors. It will make you the one that clients go to. This will drive more profits and boost the growth of your business.
But how?
As we mentioned above, an effective SEO strategy is so important for the success of your plastic surgery business. It'll ensure you rank higher when it comes to Google search engine results, drive organic traffic to your website, and boost revenue.
Here's a step-by-step guide you can use to harness SEO, improve your online visibility, and become an authority within the world of plastic surgery.
When it comes to SEO, you need to know your ROSI (return on SEO investment.) As a company, you may be familiar with ROAS (return on ad spend). ROSI is similar, allowing you to quantify the value of your SEO campaigns and make data-driven decisions about your digital marketing strategy.
Our SEO ROI calculator will help you calculate your ROSI.
Technical SEO is the foundation of any effective SEO strategy. It doesn't matter how good your content is or how high-quality your backlinks are (more on that later); your SEO strategy simply won't be as effective if you miss this step.
Before you come up with a good Search Engine Optimization strategy, you need to complete a full audit of your website. This will highlight all the technical things that could be impacting your ability to rank.
Many businesses believe their e-commerce platform (like Shopify) handles all the technical SEO side of things. However, some themes simply aren’t optimized for SEO. Often, they’re missing common elements that help Google understand what your page is about. Not to mention, as you install apps and hire developers to work on your website, more and more errors can pop up.
To ensure your website is optimized fully and performing as it should be, a full audit is essential.
Here are some things to review.
This is only the tip of the iceberg. There are so many other issues that could be impacting your SEO. Using websites like Sitebulb will help you do a full crawl of your website, helping you identify issues such as:
Potential patients need to be able to navigate your website to find what they need. Ensure your services and cosmetic procedures are visible so clients can click on what they're looking for.
The easier your key pages are to find, the higher they'll rank in the Google Search results. This will convert potentially interested searchers into clear clients for your plastic surgery company.
Once you've completed an audit of your website, you might be left with hundreds of issues. If this is the case, try not to get overwhelmed. Work on tackling the most important issues first, and then work your way through the rest.
Addressing the biggest issues quickly will dramatically improve your SEO performance and give you the best foundation for the rest of your SEO strategy.
Here are some common issues and how to resolve them:
A well-thought-out keyword strategy is essential to succeed in SEO. Keyword research helps you understand what terms your market is searching for, as well as offering you additional information such as the search volume and the competitiveness. This will give you an idea of what services your clients are in need of.
Not only that, it gives you valuable information about where your clients are at in their plastic surgery journey.
You can use keywords to help you create valuable, targeted content that directly addresses your potential client's problem. Or you can add them to existing content that still isn't ranking – since this means your content isn’t optimized for the right keyword.
It's important to be smart about your SEO keyword research strategy. It may be tempting to go for high-traffic, high-volume keywords such as "plastic surgeon" or "cosmetic surgeons," but they are hugely competitive. Although your target demographic is searching for these keywords, you're unlikely to rank for them.
Instead, choose long-tail keywords that are more specific to what potential clients may be searching for. These keywords are 3 - 5 words long, encompassing a more direct and specific query. Examples include:
These types of keywords are often not as competitive as their short-tail counterparts, which makes them a lot easier to rank for.
Once you've started to rank higher for long tail keywords and Google is beginning to recognize you as an authority, you can start to rank for more competitive keywords.
There are a range of online tools you can use to find keywords your clients are looking for. These include Google Keyword Planner, Ahrefs, SEMrush, Keyword Finder, and more. Some offer free trials or versions that offer basic searches and information. However, for a deeper and more comprehensive dive into which keywords are best for your business, it's worth paying for a plan.
Here are some common plastic surgery procedures that can help you create valuable, well-ranking content.
Face Procedures:
Body Procedures:
Reconstructive Procedures:
Less Common Procedures:
Non-Surgical Procedures:
Once you've decided to move forward with a specific keyword strategy, you can turn your attention to content creation. Creating new content (and updating existing pages) will help bring in more searchers to your website.
The short answer - yes.
Google’s algorithm is looking for your knowledge on the topic. If you can demonstrate your expertise in your niche through blog content, you’ll rank better.
Furthermore, Google rewards websites that are frequently updated with fresh new content, which means each page you update or article you post will put you in Google's good books. You can target keywords with lots of search traffic that you wouldn't be able to use for your service pages. This will drive traffic to your website, turning searchers into paying clients.
For example, the keyword "How long does plastic surgery take to heal?" can easily be turned into an in-depth guide on different procedures and their healing times. This will:
Blogs are also a great way to share news about your practice - from new treatments you're offering to new developments in the area.
You need to create high-quality content that aligns with the keywords and terms your clients are searching for. By posting consistently, you can also build up an audience of readers who trust your judgment. They're likely to share on social media and extend the digital reach of your article, recommend it to someone else via word of mouth, and like or comment on the post, which will show Google people are engaging with your content.
For example, if you're a plastic surgery clinic that specializes in rhinoplasty, you could write articles on the following topics:
From these pages, you could link internally to your rhinoplasty service page, which will send potential patients directly to your services, show Google you have even more expertise on the topic, and power up your key pages.
Here are some of our best practices for creating engaging content that will help your website rank:
Whenever it comes to creating a new piece of content, make sure to check out what your competitors are doing. Pay attention to what headings they're using, how their content is structured, and what topics they're talking about in their article.
The goal here is to take what they've done and make it better for the user. Improve user experience by including information they're missing or getting rid of the fluff. Make the content concise, easy to consume, and even more helpful. The idea is to create high-quality articles that outrank and outperform your competitors.
Collection pages are something all plastic surgery practices should be implementing into their SEO strategy. Unlike product pages, which are very specific and have a lower search volume, collection pages automatically have a larger search volume, meaning more traffic.
Collection pages drive growth. They have different products or services, which means you never have to redirect the searcher elsewhere. They’re less specific than product pages, which means they have higher keyword volumes.
Collection pages are great because:
When optimizing your collection page content for SEO, make sure to target the following areas:
Creating content for your plastic surgery business may seem like a lot of work and, you're right - it is. We can help you with your plastic surgery SEO strategy, creating valuable content for your website while you work on doing what you do best: looking after your patients.
Want to outrank competitors? Schedule your strategy call today.
Link building is the process of getting other high-authority websites within your niche to link back to yours. Link-building and digital PR is essential for any plastic surgery SEO strategy, mainly because it does a few things:
Each backlink is like a vote of confidence, and the more you have, the faster you'll reach the top of the search results.
When acquiring backlinks for your website, there are a few different ways of getting them.
Not all links are created equal or suitable for your website.
Here are a few other things you should keep in mind when adopting backlinks into your SEO strategy.
Spam links won't contribute to the authority and trustworthiness of your website. They'll likely do nothing, meaning they're a wasted link. They can also harm your authority, which can be detrimental to your plastic surgery SEO strategy.
You'll usually find spam links from unsolicited emails or websites like Fiverr. Once you know how to identify them, you can stay away from them. If you're unsure about a link, ask yourself the following questions: Is this site relevant to my page? Is this a real website that other people care about? Does the website have real, organic traffic that's trending upward? These will help you determine if you can trust the site.
When it comes to backlinks, it's always better to prioritize quality over quantity. A website with a few high-quality backlinks will be more successful than one with hundreds or thousands of spammy, low-quality backlinks.
Sounds like a lot? Our agency is well-versed in earning real backlinks for plastic surgery practices. With thousands of trusted connections under our belt, we can place you as an authority in your niche in no time, helping you outrank your competitors.
Local SEO is where you optimize your business' visibility using location. With this strategy, search results become more personalized based on the user's location. This is an essential part of plastic surgery SEO, as you may have a practice located in a specific country.
However, local SEO goes even deeper than that, helping you target more specific locations such as cities and districts.
Local SEO can:
Local SEO can boost your plastic surgery website's rankings by helping Google understand what your business offers and where it's located. When it comes to ranking businesses in Google Maps and Google Local Park, these are the things it takes into account:
With local SEO, you need to find what keywords your prospective patients could be looking for. This could include terms such as:
These types of terms will drive high-targeted organic traffic directly to your website, which will help convert searchers into real, paying clients.
Here's what appears when you search "plastic surgeon texas."
Like with traditional SEO, it's also important to keep in mind search volume and keyword difficulty. If one search term is getting thousands and thousands of searches but the keyword difficulty is extremely high, you're better off trying to rank for a keyword or term that's less competitive.
If you're choosing to adopt local SEO into your marketing strategy, it's important to optimize your Google Business Profile. When optimized effectively, this listing can appear in Google results, increasing the chance of your business ranking for specific search terms.
Update your profile with important details such as your opening and closing hours, business information (Wi-Fi, seating, etc), photos of your business, and all your contact information. Ensure to update your profile during the Holidays or on other closing periods.
Keeping your business profile active and up to date will ensure searchers have accurate information at all times.
Reviews will help keep your business profile active and also show Google that you're a trustworthy and relevant business, which will improve your rankings. You can add these attributes through scheme markups.
Make sure to respond to reviews, as this will show clients and Google that you value feedback. You can also address any negative comments or concerns which may have an impact on your ratings.
There are many moving parts to a well-thought-out, effective SEO strategy, and if you don't know where to start, it can be hugely overwhelming.
Whether you're completely new to Search Engine Optimization or you have a little bit of experience, we can help. We specialize in SEO for plastic surgeons, creating a thorough plan that targets all areas of search engine optimization.
We work iteratively in sprints, which means we can adjust our strategy to help you get the highest return.
Work with us, and we will:
Ready to boost your practice visibility? Book your 1-on-1 consultation (Limited spots).
Sure, anyone can create their own SEO strategy. But whether it will be effective is another matter entirely. SEO comprises of many moving parts - from keyword research and content creation to technical website audits.
Not to mention, SEO is a long-term strategy. If you're committed to ranking higher, driving traffic, and securing potential patients, only consistent work will bring consistent results.
It's for that reason that many plastic surgery practices choose to hire someone like us to handle SEO. We can take care of your plastic surgery practice's SEO while you take care of what matters most: your patients.
SEO, or search engine optimization, for plastic and cosmetic surgery businesses, entails the same basic SEO principles as SEO for any other company. However, the devil is in the details. Each SEO strategy is tailored to meet the needs of your own plastic surgery clinic.
Some businesses may need more of a focus on backlinks, whereas others will need more attention given to keyword research with a detailed content creation plan. Experts like us can help you highlight where to focus your SEO efforts.